From customer insight to on-brand creative to the optimization that comes after, I own the full loop. Right now, I'm focusing that into growth marketing: experimentation, demand generation, paid acquisition, and AI-powered creative operations.
I currently own the full DTC funnel for a Shopify apparel brand: expanding the content catalog, building PDPs, localizing the store for EN/DE, managing inventory and logistics, and running go-to-market campaigns. Alongside that, I freelance producing UGC for brands like Superdry and Motel Rocks.
Before that, I managed DACH-market rebrand strategy at a Berlin MarTech agency and built full-funnel campaigns for a SaaS proptech startup across EMEA. I use AI tools like Claude and ChatGPT daily to move faster through all of it.
The kind of work I take on for DTC growth, demand marketing, and performance creative roles.
Hooks, scripts, and ad concepts built from real customer language, then read against CTR, CPA, and ROAS to sharpen the next iteration.
Positioning, messaging, and campaigns built for a specific market, from DACH-region B2B to DTC consumer audiences.
Owning the full Shopify funnel, from creative concept through GA4-informed paid acquisition and lifecycle CRM.
Generative AI integrated into daily work, helping me move faster and more efficiently across research, creative, and execution.
Five deep dives into the roles behind the results.
UGC content production for DTC fashion brands, a closer look at the actual creative.
Open to DTC growth, demand marketing, and creative strategist roles.